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Teikametrics Brings Algorithmic Bidding to Sponsored Brands
Amazon has become more than just a selling platform. For millions of consumers, the Amazon search results page is their first touchpoint with new brands or products. It’s the reason Sponsored Products...
View ArticlePricing on Amazon Means More than ‘Set and Forget’
You’ve developed an amazing product, but how do you price it on Amazon? Part of the answer to that question is familiar — factor in your costs, profit margin and competitive position in the market,...
View ArticleActionable Tips for Ecommerce Readiness for 2020
Now that Q4 is in full swing, it’s time to start thinking about your plan for 2020. What strategies are you following? How are you leveraging your past performance to guide your future decisions? Not...
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2019 ‘Turkey 5’ Amazon Advertising Analysis
Just as more and more consumer dollars move to online channels, the period from Thanksgiving through Cyber Monday, or ‘Turkey 5’ as Amazon has dubbed it, has become increasingly associated with a surge...
View ArticleAmazon Ad Spend Too High? Here are Smart Ways to Adjust
So, you’ve gotten skilled at using Amazon data to see if your ad spend on a given product is producing the outcome you want. If the results are great, carry on! If they are disappointing, it’s time to...
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December Agency Spotlight: Retail Bloom
The latest entry of Teikametrics’ ongoing Agency Spotlight series focuses on our partner Retail Bloom. Below, we ask Retail Bloom’s Director Nicole Reich about the agency’s origins, what makes them...
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Razer Grows Walmart.com Sales Using Teikametrics Bid Optimization
Note: A downloadable version of this case study is available here. Teikametrics’ advertising optimization is trusted by thousands of sellers to maximize their profitability on ecommerce marketplaces....
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Teikametrics Launches Sponsored Products for Walmart
Walmart is the world’s largest retailer, with its ecommerce marketplace alone representing one of the biggest sales channels for businesses selling in North America. For a lot of sellers, achieving...
View ArticleSrini Guddanti, a Veteran Amazon Executive Joins Teikametrics
“Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive...
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Nike and Amazon Aren’t Divorcing, They’re Just On a Break
By John Shea, Teikametrics’ Chief Growth Officer Nike’s decision to stop selling its products on Amazon has sparked a wave of news reports, with the Motley Fool warning Nike’s move could be “the...
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January Agency Spotlight: Blue Moon Digital
The latest entry of Teikametrics’ ongoing Agency Spotlight series focuses on our partner Blue Moon Digital. Below, we ask Blue Moon Digital’s CEO Cindy Brown about the agency’s origins, what makes them...
View ArticleWalmart vs. Amazon Webinar Replay
Your brand’s ability to capture more sales and market share in 2020 depends on having a deep understanding of how, where, and when to launch products online. That’s what this webinar, hosted by...
View ArticleDrive Sales and Reduce Costs in 2020 with These Amazon Shipping and Packaging...
The following post is written by Duline Theogene, the Content Marketing Manager over at our agency partner AMZ Advisers. One of the greatest advantages of being Brand Registered on Amazon is that you...
View ArticleMaximizing Amazon + Brand Site Sales: Strategies for Multichannel Success
Growing overall sales requires a solid understanding of opportunities that exist on other channels. Doing so on Amazon has many benefits, but can require a large amount of nuance to avoid pitfalls and...
View ArticleMaking Amazon’s Advantage Your Advantage
Amazon is the most popular sales channel on Earth, yet some brands are dropping off the retail site because it has become unprofitable to sell there. Thriving in an ecosystem that is burdened with...
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Automated Keyword Actions with Teikametrics
Our philosophy at Teikametrics is to build software that continually addresses what keeps you, the seller, up at night. It’s why Teikametrics Flywheel provides automatic hourly bid optimization to...
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February Agency Spotlight: CITIES Market Studios
The latest entry of Teikametrics’ ongoing Agency Spotlight series focuses on our partner CITIES Market Studios. Below, we ask Director of Account Management Colin Zinnecker about the agency’s origins,...
View Article4 Ways To Handle Amazon Advertising In the Time of Coronavirus
As of the time of this writing, the coronavirus (COVID-19) has made more than 113,000 people sick worldwide, killing at least 4,000 people. We each have our own part to play to minimize the spread of...
View ArticleHow Advertising Moves the Needle on Walmart
Much like early adopters of Amazon’s ad products were better positioned as that marketplace matured, early entrants into Walmart’s Sponsored Products ecosystem have a distinct advantage. That is why...
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7 Amazon Ad Metrics To Know
Amazon advertising can feel like a sea of acronyms — CPC, CTR, ACoS, and more. Understanding these terms can help you to track whether or not your advertising strategy is effective, along with giving...
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