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2021 Guide: How to Use Competitive Intelligence on Amazon & Walmart
From free to paid, brand owners and sellers have access to any number of tools providing competitive insights for online marketplaces. But what metrics should you be focusing on, and how can you put...
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How to Turn Holiday Shoppers into Loyal Customers In 2021
Note: This is a guest article by Tivan Amour, CEO & Co-founder at Tone Intro The holidays are a critical time for ecommerce businesses. And this holiday season has been like no other. According to...
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Key Amazon Data Trends From 2020
What lessons should sellers and brand owners should take away from 2020? The data from these past dozen months tells the story. But in order for your business to make the right adjustments for 2021,...
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Know the Profitability Levers and Grow Your Ecommerce Business
Note: This is part 1 in a 4 part series on profitability by Cyndi Thomason Founder and President, bookskeep. Come back next Wednesday for part 2. As a Profit Advisor when I talk with new clients,...
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Fighting Back Against Dirty Seller Tricks – Defending Your Amazon Account
Despite the many advancements in ecommerce, and the changes-for-the-better on the Amazon platform, things are still far from perfect. One thing that is particularly disturbing is that “Bad Actors”...
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Walmart Keyword Bidding 101
By: Viswas Polepalli Director of Account Management Operations Walmart Marketplace Advertising Walmart provides advertising opportunities for marketplace sellers seeking to boost product awareness and...
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Maximizing Profit is the Goal – Let’s Understand Why!
Note: This is part 2 in a 4 part series on profitability by Cyndi Thomason Founder and President, bookskeep. Read part 1 here. Come back next Wednesday for part 3. Understanding the profit measure is...
View ArticleQ4 Is Over – Can You Still Make Money From It?
A very different and very tumultuous Q4 is behind us. But many sellers and brand owners may not know that they’ve left money on the table that can still be claimed. We hosted our friend Yoni Mazor, COO...
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New Study: 2020 Holiday Season Analysis
Because of the pandemic, 2020 was a year like no other for ecommerce, and we wanted to understand how shoppers behaved on Amazon during the 2020 holiday season. That’s why we analyzed search volume and...
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5 Key Levers to Drive Profits—Identifying 1 and 2
Note: This is part 3 in a 4 part series on profitability by Cyndi Thomason, Founder and President, bookskeep. Read part 1 here and part 2 here. Come back next Wednesday for part 4. In the first...
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