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Walmart Keyword Bidding 101
By: Viswas Polepalli Director of Account Management Operations Walmart Marketplace Advertising Walmart provides advertising opportunities for marketplace sellers seeking to boost product awareness and...
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Maximizing Profit is the Goal – Let’s Understand Why!
Note: This is part 2 in a 4 part series on profitability by Cyndi Thomason Founder and President, bookskeep. Read part 1 here. Come back next Wednesday for part 3. Understanding the profit measure is...
View ArticleQ4 Is Over – Can You Still Make Money From It?
A very different and very tumultuous Q4 is behind us. But many sellers and brand owners may not know that they’ve left money on the table that can still be claimed. We hosted our friend Yoni Mazor, COO...
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New Study: 2020 Holiday Season Analysis
Because of the pandemic, 2020 was a year like no other for ecommerce, and we wanted to understand how shoppers behaved on Amazon during the 2020 holiday season. That’s why we analyzed search volume and...
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5 Key Levers to Drive Profits—Identifying 1 and 2
Note: This is part 3 in a 4 part series on profitability by Cyndi Thomason, Founder and President, bookskeep. Read part 1 here and part 2 here. Come back next Wednesday for part 4. In the first...
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