From free to paid, brand owners and sellers have access to any number of tools providing competitive insights for online marketplaces. But what metrics should you be focusing on, and how can you put insights to good use in terms of optimizing other aspects of your online business?
In this webinar, we walk through important considerations for sellers and brand owners when it comes to competitive intelligence, how the space is evolving, along with real-world commentary from brands on what’s working versus what isn’t.
Here’s what we cover:
- Surveying the landscape of current market intelligence options and reporting
- Detailing what statistics and insights are most important at different stages of a company’s growth path
- Highlighting areas where brand owners and sellers may have gaps in operationalizing any insights
- Commentary from top-selling brands currently utilizing competitive intelligence, and where they see the market heading
Your hosts
Alon Maltzov, General Manager, Market Intelligence, Teikametrics
Andrew Waber, Director of Insights, Teikametrics
Ryan Goldstein, Founder, AirVinyl
Read Ryan Goldstein’s Ecommerce Brand Launch Story
Key Market Intelligence Takeaways:
- Take a hard look at the sources of your current market intelligence and understand the blind spots.
- Amazon insights options are myriad, while Walmart is more limited. What option you choose should be based on what you’re looking to do with the insights.
- Think about ways to drive interoperability, meaning the ability of software systems to exchange and use information, tying insights to actual decisions.
Timestamps:
[1:35 ]
Meet the speakers
[4:09]
Flywheel 2.0: Maximizing the potential of every seller and brand owner
[8:24]
The market intelligence landscape
[10:31]
Reporting examples – using multiple disconnected tools
[17:38]
Key Challenges – data sourced from marketplace API vs. data capture
[20:28]
Looking across marketplaces – location matters
[29:19]
Where to focus – what data will help you take action?
[33:07]
Using market intelligence for different business purposes — for ecommerce marketing, for research
[46:11]
Example of market intelligence in Flywheel 2.0: Share of Voice Report
[51:18]
Key takeaways
[52:27]
Q&A featuring questions from sellers and brand owners like you
Watch The Competitive Intelligence Replay
The post 2021 Guide: How to Use Competitive Intelligence on Amazon & Walmart appeared first on Learn from Teikametrics.