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5 Key Levers to Drive Profits—Identifying 1 and 2
Note: This is part 3 in a 4 part series on profitability by Cyndi Thomason, Founder and President, bookskeep. Read part 1 here and part 2 here. Come back next Wednesday for part 4. In the first...
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New Study: 2020 Holiday Season Analysis
Because of the pandemic, 2020 was a year like no other for ecommerce, and we wanted to understand how shoppers behaved on Amazon during the 2020 holiday season. That’s why we analyzed search volume and...
View ArticleQ4 Is Over – Can You Still Make Money From It?
A very different and very tumultuous Q4 is behind us. But many sellers and brand owners may not know that they’ve left money on the table that can still be claimed. We hosted our friend Yoni Mazor, COO...
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Maximizing Profit is the Goal – Let’s Understand Why!
Note: This is part 2 in a 4 part series on profitability by Cyndi Thomason Founder and President, bookskeep. Read part 1 here. Come back next Wednesday for part 3. Understanding the profit measure is...
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Walmart Keyword Bidding 101
By: Viswas Polepalli Director of Account Management Operations Walmart Marketplace Advertising Walmart provides advertising opportunities for marketplace sellers seeking to boost product awareness and...
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Fighting Back Against Dirty Seller Tricks – Defending Your Amazon Account
Despite the many advancements in ecommerce, and the changes-for-the-better on the Amazon platform, things are still far from perfect. One thing that is particularly disturbing is that “Bad Actors”...
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Know the Profitability Levers and Grow Your Ecommerce Business
Note: This is part 1 in a 4 part series on profitability by Cyndi Thomason Founder and President, bookskeep. Come back next Wednesday for part 2. As a Profit Advisor when I talk with new clients,...
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Key Amazon Data Trends From 2020
What lessons should sellers and brand owners should take away from 2020? The data from these past dozen months tells the story. But in order for your business to make the right adjustments for 2021,...
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How to Turn Holiday Shoppers into Loyal Customers In 2021
Note: This is a guest article by Tivan Amour, CEO & Co-founder at Tone Intro The holidays are a critical time for ecommerce businesses. And this holiday season has been like no other. According to...
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2021 Guide: How to Use Competitive Intelligence on Amazon & Walmart
From free to paid, brand owners and sellers have access to any number of tools providing competitive insights for online marketplaces. But what metrics should you be focusing on, and how can you put...
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TeikaAI Study: We Measured Search Behavior
Note: This article is by Bill Gu, Data Scientist, Teikametrics Consumer behavior is a moving target. For your brand to grow on Amazon, you need to constantly adjust your marketing strategy based on...
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The Top 10 Reasons Why Consumers Don’t Buy
To grow your business in 2021, it’s critical you understand why consumers aren’t choosing to click ‘buy’, along with the steps you can take to address their concerns and push them to become a customer....
View ArticleQ4 Triage – 5 Things Amazon Sellers Can Do Now to Improve Sales
I was happy to welcome my friend Shannon Roddy, Founder of Marketplace Seller Courses, to a webinar just before Black Friday to discuss tactics that can help brands achieve more sales now, and to set...
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Importing Products from China in 2021: 5 Things You Need to Know
Note: This article is by Jing Zhu, the founder of Jingsourcing China, known as the “world’s factory,” is the most popular country for American businesses to import from. Although many businesses have...
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Supply Chain Costs That Go Unconsidered
Note: This post is authored by Sajag Agarwal is the CEO and Founder of Movley For ecommerce and consumer packaged goods companies, a large majority of cash flow is actively invested in the supply chain...
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Teika AI Study: Cyber Week Category Trends On Amazon – Part 2
This Teika AI column is authored by Eric Cooper PhD, Teikametrics Data Scientist Part 2 of a three-part Cyber Week Teika AI series. Read Part 1, focusing on Cyber Week CPC and Conversion Rate trends by...
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Keys to Cyber Week: D2C + Amazon
With online shopping set to capture an even greater share of consumer spending this Q4, Cyber Week 2020 is more important than ever. But with this increased activity likely comes increased competition....
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The Key Differences Between Selling And Advertising On Amazon Vs. Walmart
Walmart is investing heavily in its rapidly growing marketplace, making it a major competitor to Amazon. It makes sense for Amazon sellers to consider diversifying by expanding to Walmart. Whether...
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How To Win The Buy Box On Amazon
What Is The Buy Box? Amazon shoppers may not realize when they’re looking at a Buy Box, but it’s very important to sellers. The Buy Box is part of most product listing pages on Amazon. It’s the...
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Financial Strategies for Ecommerce Success this Holiday Season
From Cyber Week to the Christmas holiday, ecommerce activity hits a steady peak. If you have a product that is resonating with consumers, this increase in consumers flocking to online retailers like...
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